AUNTIE ANNE’S

Sparkleberry Smittens

To promote our limited-time Sparkleberry Lemonade, a shimmering blueberry lemonade with a hint of edible glitter, we opted for a campaign as over-the-top as the drink itself. That’s how Sparkleberry Smittens were born! The over-engineered and oversized tri-mitt is designed for love and lemonade. Only available while supplies last!!

After our infomercial dropped, we leveled it up with a custom call message that directed people to our website to order our highly coveted Smittens and receive a promo code for a FREE Together Tether couples scarf. Call today because just like true love, supplies are limited.

We launched our merch and sent out email reminders to continue the campaign with our infomercial copy and tone throughout the entire campaign.

The on-trend timely campaign tapped into nostalgia, retro informercial ads and apparently a Scarfmageddon as we were the third big brand to create a novelty scarf, but we were the only ones that made accompanying mittens designed to hold hands and Sparkleberry Lemondade.

CD: Larry Clark AD: Jacky Hoffberg, Scott Banks, Tanner Wilson CW: Cara Anne Anderson