Jamba is is all about the sunshine. Of meeting people where they’re at and keeping it real. That’s why we had to keep it real for National Smoothie Day 2025. In a world where some smoothies out there are pushing $21?! We wanted to make sure the we are always Blended for Everyone.
That’s why we launched our Guerilla Blended for Everyone campaign in the place that needs that honesty more than anyone- LA. Right in front of the place that turned smoothies into celebrity accessories. We handed out $1 bills for our special $1 Smoothie promo for National Smoothie Day, we put our money where your mouth is so that people could enjoy a smoothie that isn’t a status symbol, it’s a smoothie.
Jamba
Blended for Everyone
We put wild postings up overnight to hype up our smoothies. No celebrity need apply; we’ve got this.
And billboards that spoke for themselves.
And what’s a guerilla marketing campaign without street graffiti and stickers?
And our street team handed out $1 bills, obviously.
And people took notice.
CD: Joel Kuntz AD: Paula Roxo PR Lead: Alanna Gardner CW: Cara Anne