Duogotchi

Do Your Lesson or Duo Dies

THE BRIEF

Duolingo challenged us to create unforgettable reminders that push both current and former language learners to stay engaged on their app.

We had to create notifications that could not be ignored. So we asked ourselves - what kind of situations compel people to check their phone and react immediately?

The answer was simple: matters of life and death.

This work was a Client Pitch Finalist and was awarded a Merit Certificate by Young Ones at the 2025 Young Ones One Show.

Introducing Duogotchi by Duolingo

THE MAKING OF DUOGOTCHI

I created our first Duogotchi to star in our case study with acrylic paint and a dream of Young Ones prestige.

One of our ADs, Drew, created the second Duogotchi (and custom packaging!). Which now lives with a Young Ones judge, perched in his office.

CWs: Cara Anne Anderson & Sam Horton

ADs: Drew DeVoy and Misty Keasler