GoTo Foods is your go-to for craveable, gotta have it snacks and treats. As a copywriter, I work on Auntie Anne’s, Cinnabon, Jamba, Carvel and Cinnabon Swirl (iykyk). I concept for campaigns across consumer touchpoints. From disruptive audio ads and guerrilla campaigns for Jamba to thumb-stopping paid media from Cinnabon that was literally made to wow. I write copy for in-store menu signage all the way to getting personal in our biggest fans’ inboxes. Here’s a collection of some of that tasty work.

Bite-Sized Branding

 

First things first, I keep it positive. I was very proud to receive this superlative from the entire Auntie Anne‘s team based on my perspective and attitude at work.

 

Cinnabon

Cinnabon is made to make the moment. It’s made to be enjoyed. It’s made to thrill, and now it’s Made To Wow. I was brought on board to work on Cinnabon’s Paid Media strategy to introduce the Made To Wow attitude and energy into the brand’s social-first media strategy. I got to strategize, concept, and develop these paid media spots with the team. I even got to star in some of the top-performing posts.

 
 

CD: Michael Bergman Producer: Danny Cary CW: Cara Anne

 

Jamba

One of my favorite projects to date from Jamba was this Spotify ad we did to help launch our refreshed Hello Sunshine branding. It was meant to remind people that at Jamba, you don’t just come away with a cup of sunshine, you leave feeling better than you came in.

 

Subject Line Subject Expert: Email Marketing

 

Everyone feels some type of way about emails. Personally, I love the idea that we get to personalize our offers and pop up in people’s inbox to give them a little smile (or free pretzel).

I write about 20 emails per brand for our traditional campaign windows throughout the year. Promoting anything from offers like discounts and free* items to limited time offers like a seasonal ice cream flavor. I also write emails promoting cross-department efforts like PR events and loyalty activations. Doing the math, that’s:

  • 100 Emails Per Campaign Window

  • 4 campaign windows each year

  • 5 brands: Auntie Anne’s, Carvel, Cinnabon, Cinnabon Swirl and Jamba

  • 400 emails a year!

  • Four years of that equals approx more than 1,600 emails and counting