PEDIALYTE

here drink

Pedialyte is made for children. But the real children using it are hungover 20 and 30-something adults in no state to digest big hydration words. Logic is out the window. Brainrot has taken over. This your juice for ouchy head. Here drink.

With aggressive internet non-logic, a limited edition bottle, and meme-able digital executions, this campaign is for those kids…

for the chronically online, brain-rotten, dehydrated among us who laugh a little bit weirder at life’s funny little terrors

here drink.

for those who glaze over at scientific explanations of superior hydration

here drink.

for those more likely to scroll than seek help

here drink.

our social posts link to our new microsite for fast access to salty juice, no nonsense*

*a lot of nonsense actually

and a little OOH for trashed brains that

still touch grass, for a treat

download to send to friends in need bc words hard here drink.

CW: Cara Anne Anderson

AD: Drew DeVoy