STARBUCKS

Bean of the Future

Climate change is getting worse, and its effects are devastating to several industries, including coffee. So, Starbucks is fighting the inevitable by introducing the Bean of the Future.

The Bean of the Future will have an exclusive launch where it all started, the Pikes Place store. And everyone will line up for the first taste of the future.

This created quite the buzz about the mysterious new coffee blend from one of the foremost coffee brands ever.

And the future tastes…

Bitter. That’s because climate change is preventing good coffee bean harvests, resulting in poorly formed beans with less flavor.

Basically, the beans are going bad.

The stunt led to spit-takes and hot-takes.

We let people get a taste of the future and raised awareness about the future of coffee — and our world.

CW: Cara Anne Anderson

AD: Tyler Campbell